Trüffel Ketchup
Truffle ketchup with half the sugar, cold filled
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Truffle Ketchup. Sixty percent tomato, five percent truffle oil, half the sugar.
Truffle Ketchup is a dark truffle ketchup from Easton Reed made from tomato pieces, tomato paste, and five percent truffle oil, available in a 280-milliliter jar. Not a sweet standard ketchup, no truffle cream, no sauce for cooking.
Truffle Ketchup is Easton Reed's truffle ketchup, in which tomato pieces and tomato paste each account for 30 percent. Compared to an ordinary ketchup, what's missing is the first thing that stands out.
13 grams of sugar per 100 grams is about half of what the classic tomato ketchup from the same line contains. In return, the table shows 4.4 grams of fat, which is rare for a ketchup.
Both figures explain each other. The truffle oil brings the fat, and because fat carries flavors far, the usual sweetness would be in the way here.
Without the sweetness, the ketchup reflex is absent
The first spoonful tastes heartier than its red color would suggest. Where a standard ketchup starts with sweetness, here you first find concentrated tomato with clear acidity.
The mass is dark, thick, and matte, almost like a cold sauce from a pot. It doesn't shine because the oil is bound in the base and doesn't float on top.
The truffle lays a second layer over the fruit. Earthy, slightly nutty, with the moist tone of forest floor, and it lingers noticeably longer than the tomato.
Dried garlic and garlic powder, each at one percent, hold the middle together. Dried red bell pepper adds a mild roasted sweetness underneath, partially replacing the sugar.
The mushroom extract in the truffle oil works in the background. It provides that savory base that chefs call umami and extends the truffle's aftertaste.
There's no spiciness anywhere; the recipe contains no chili. With 1.9 grams of salt per 100 grams, the jar is, however, distinctly seasoned.
Anyone looking for a sweet ketchup for fries at the children's table will find it too intense. The sweetness is missing here as a buffer, and the tomato is unprotected at the forefront.
The truffle note is also not a win for every palate. Those who generally avoid the earthy mushroom flavor will find it in every bite here.
Two teaspoons cold, never cooked along
The correct dosage is one to two teaspoons per serving. The taste carries far, and a larger amount quickly tips from interesting to intrusive.
It's the obvious choice for homemade fries and potato wedges. A dollop on the edge of the plate is enough for the entire serving, as every bite brings the truffle along.
On a pan-seared steak, a teaspoon replaces the entire sauce. Cold roast beef, beef tartare, and toast with a fried egg tolerate it just as well.
Pan-fried gnocchi should only get it on the plate, not in the pan. The same applies to oven-roasted cauliflower, polenta, and sweet potato wedges.
For a dip, two ingredients are enough. A teaspoon of ketchup stirred into two tablespoons of mayonnaise makes a sauce for fondue, raclette, or finger food in a minute.
A burger also benefits if the toppings remain restrained. However, next to bacon, pickled cucumbers, and strong mustard, the truffle will be lost.
For a weekday dinner, one pan is enough. Pan-fry potato slices in butter until golden brown, top with a fried egg, and add a teaspoon of ketchup on the side.
With pasta, it should only be served with light accompaniments. Pasta with butter and Parmesan carries it, while a tomato sauce would put it in the background.
A side note: Do not heat the ketchup. The truffle's aromatic compounds are volatile and will disappear from a simmering sauce within minutes.
The same plate, seasoned classically, can be found with the chunky tomato ketchup. It is noticeably fruitier with the banana ketchup.
What a truffle oil label really says
Truffle oil is not all the same, and the difference lies in what's in the bracket after the word. That's where what comes from the forest separates from what comes from the lab.
Many oils on the market use an aroma substance that recreates the truffle's main scent. It is permissible and inexpensive but must be declared as an aroma.
In the truffle oil of this recipe, you'll find sunflower oil, truffle slices, table salt, and mushroom extract. An aroma does not appear in the list, and that is precisely the important information.
The truffle's scent is exceptionally unstable. A fresh truffle loses a large part of its aroma within a few days, even with careful storage.
Sulfur-containing scent molecules with a very low boiling point are responsible for this. They are the reason why a truffle dish in the kitchen already smells before the plate reaches the table.
This same volatility explains an old rule of haute cuisine. Truffle is always added to the dish last, never to the pot, and this ketchup follows the same logic.
Oil is therefore the practical form for a jar that sits on the shelf for months. It holds the scent that a grated truffle would have long lost in a tomato mixture.
At Ryan's Specialties in Augsburg, this jar is the only recipe in the line with a significant fat content. All other sauces from the house are oil-free.
This explains two peculiarities. The sugar content was halved compared to classic ketchup, and the tomato content increased to a total of 60 percent, so that the fruit can stand up to the oil.
A practical tip follows from this. If a fine film of oil settles after standing for a long time, a brief stir is enough to re-bind the mixture.
A ketchup that is dosed like a flavored oil
There's a gap between ketchup and truffle product that this jar fills. A truffle butter or truffle cream is expensive and quickly used up, whereas a ketchup is suitable for everyday use.
The difference lies in handling. A regular ketchup is used by the tablespoon, this one more by the teaspoon, similar to a flavored oil.
One limitation remains: It's not intended as an all-purpose ketchup for the refrigerator. It contributes little to currywurst, pasta dishes with rich sauces, and heavily spiced meat.
It's also out of place next to a salad dressing with vinegar. Acidity from outside suppresses the truffle note instead of enhancing it.
As a gift, the jar works for people who cook themselves and previously thought truffles were unaffordable. Along with a bag of firm potatoes, this makes a complete present.
If you want to give a range of the house's products, add two more jars. The rest of the assortment can be found on the Easton Reed shelf.
Place a teaspoon next to a pan-seared steak, and the question of a sauce will no longer arise.
Easton Reed
Easton Reed
Hinter Easton Reed steht Ryan's Specialties in Augsburg, ein Haus, das seit über zwanzig Jahren amerikanische Feinkost nach Deutschland holt. Die Marke bündelt, was in der Küche der Südstaaten und der amerikanischen Ostküste auf dem Tisch steht: Barbecuesaucen mit Melasse, Honig oder geräucherter Chipotle, fruchtige Fine Pairings für die Käseplatte, Ketchup jenseits der Standardflasche und Honig-Senf für Wings und Dressings.
Gekocht wird in Europa, nach Rezepturen mit amerikanischer Handschrift. Die Saucen kommen in der schlanken Glasflasche zu 260 Millilitern, die Fine Pairings im 230-Gramm-Glas. Auf jedem Etikett steht das Motto des Hauses: Crafted for the Love of Food.
Nutritional Information
Nutritional Information
Nutritional information per |
100g / ml |
|---|---|
|
Energy (kJ) |
486 kJ |
|
Energy (kcal) |
116 kcal |
|
Bold |
4.4 g |
|
of which saturates |
0.6 g |
|
Carbohydrates |
17 g |
|
of which sugars |
0.46 oz |
|
Protein |
2.0 g |
|
Salt |
1.9 g |
Alcohol content
Alcohol content
|
Alcohol content |
% vol |
|---|
Ingredients
Ingredients
|
Ingredients |
Diced Tomatoes (30%) (fresh tomatoes, tomato juice, firming agent: calcium chloride, acid: citric acid), Tomato Paste (30%), Water, Cane Sugar, Truffle Oil (5%) (sunflower oil, truffle slices, table salt, mushroom extract), Spirit Vinegar, dried red bell pepper, table salt, dried garlic (1%), garlic powder (1%), onion powder |
|---|---|
|
Allergens |
|
Distributor
Distributor
Easton Reed
Ryan's Specialties GmbH & Co. KG
Martinipark, Gebäude C1, Provinostraße 52, 86153 Augsburg
+49 821 455 254 00
info@american-heritage.de
american-heritage.de

How it all began
Does this sound familiar? You return from vacation with a bottle of olive oil from Portugal in your suitcase, a jar of fruit spread from South Tyrol, perhaps a bar of chocolate from a small factory in France — and you ask yourself: Why can't I find something like this easily at home? We kept asking ourselves this question.
We are Kerstin and Stephan Uhlenbusch from Nordhorn, a city on the German-Dutch border. On our travels through Europe, we made the most wonderful culinary discoveries: mountain apple juices from the high altitudes of South Tyrol, Breton barrel butter, handmade pasta from Italy, French sea salt. It wasn't the big luxury products that fascinated us, but rather the honest, artisan-made foods from people who put their heart and soul into their products.
In 2002, we decided to turn this passion into our profession: to make good food accessible to everyone who cannot travel to the producers themselves. This is how our gourmet shipping business came into being — initially as a store in Nordhorn, soon after as one of the first gourmet online shops in Germany. Back then under the name nur Gutes (only good things) — today we continue it as ginusslande.com. The ambition has remained the same: this is where good taste resides.
Who we are
What drives us is the same curiosity with which we started in 2002: finding out who truly makes good food. Over more than two decades, we have built a network — with producers, traders, restaurateurs, and culinary artisans from all over Europe.
Kerstin was the managing director of the association of leading delicatessen merchants in Germany — the industry association of the country's best owner-managed delicatessen stores. In this role, she not only accompanied but actively shaped the German delicatessen industry. With the deli Festival, we also launched our own B2B trade fair for delicacies, which brought together producers, traders, and restaurateurs from all over Europe. The festival no longer exists today — but the relationships that arose from it still accompany us.
What does this mean for you? We know our industry like almost no one else. Chambers of commerce and economic development agencies from all over Europe repeatedly introduce us to exciting producers who want to offer their products on the German market. This way, genussland always offers something you won't find in any supermarket and hardly in any other shop.
What you'll find here
Our assortment includes fine foods, delicacies, wines, non-alcoholic beverages, and selected kitchen and home accessories — from manufacturers in Germany, Austria, Italy, France, Portugal, Spain, England, Iceland, Denmark, Sweden, Greece, and the USA.
An extra virgin olive oil from Portugal, a genuine Aceto Balsamico from Modena, Fleur de Sel from the Breton coast, hand-mixed spice blends. Fruit spreads, aromatic honey, truffle delicacies, chutneys, and mustard sauces. Vintage sardines and fine canned fish, risotto rice, and handmade pasta — basic ingredients for honest cooking and specialties for special moments.
Our fresh delivery service brings the legendary Beurre Bordier from Brittany, Italian Burrata, and fine salami to your home — securely packaged and continuously chilled.
Wine is particularly close to our hearts: white wine from Rheinhessen and the Pfalz, red wine from Austria and Burgenland, rosé for barbecue season, natural wine for the adventurous, sparkling wine and champagne for special moments. Not from all over the world — but from winemakers we have personally visited and whose work we appreciate. Many of them work organically or biodynamically.
Our Philosophy
What makes a product a genussland product? We ask ourselves this question for every single item we add to our range. The answer is never one-dimensional – it's the combination of craftsmanship, origin, ingredients, and the people behind them.
We ask many questions before a product finds its way into our shop. How is it made? Where do the raw materials come from? What philosophy does the manufacturer pursue? We quickly notice whether we are hearing marketing clichés or if a producer is happy to explain their journey. It is precisely this enthusiasm that we seek – and repeatedly find.
Craftsmanship. We prefer products from small manufactories and family businesses that often produce their culinary treasures by hand for generations. The careful processing and artisanal skill can be tasted in every bite.
Best Ingredients. For us, good quality begins with the raw materials. Whether it's fruit, vegetables, milk, meat, or grain – we ensure that our manufacturers rely on first-class, as natural as possible, ingredients. Many of our producers are organically certified; our shop itself is organically controlled under the number DE-ÖKO-037.
Origin and Regionality. We appreciate products with a clear regional identity. A South Tyrolean mountain apple juice made from slowly ripened, old apple varieties. A Portuguese olive oil from trees that have shaped the landscape for centuries. These stories of origin make delicacies what they are.
Personal relationship with the manufacturer. We have known many of our suppliers personally for years, some for over two decades. We visit them, taste together, and exchange ideas. This proximity guarantees transparency and trust.
At the end of the day, it has to taste good. We try all products ourselves – not just once, but again and again while cooking, at the table, on the plate. Only what convinces us personally finds its way into the shop.
The people behind the products
What brings us the most joy: We get to accompany passionate individuals on their journey. People whose drive it is to make a good product even better. Some have been with us since our founding - for over twenty years.
There's the South Tyrolean fruit farmer who presses mountain apple juice from old, slowly ripened apple varieties, unlike anything else. The Italian balsamic family who ages their vinegar in Modena for decades. The Breton butter manufactory whose hand-churned butter is on the menu of the best restaurants in Europe. The Danish licorice pioneer who reinvented a centuries-old specialty.
Behind every product in our shop stands a person, a family, a story. And it is precisely these stories that make the difference between an interchangeable food item and a true delicacy.
This is where good taste resides
Whether you want to order fine foods online, are looking for a special wine, want to put together a gift for a loved one, or simply want to enrich your kitchen with high-quality ingredients — genussland is the right place for you.
Browse through our assortment, get inspired, and conveniently order your favorite products to your home. Read more about our approach on the Sustainability and Responsibility page. Do you have a question? We look forward to your message to our Customer Service.
Welcome to genussland.
Kerstin and Stephan Uhlenbusch

Shipping within Germany
We deliver nationwide within Germany with no minimum order value. Shipping with DHL Standard is free for orders over €99.
Standard delivery by DHL — €6.85
Island deliveries and deliveries to packing stations are only possible via DHL. Delivery during the day on weekdays, Monday to Saturday. If delivery is unsuccessful, collection from the post office is required.
Standard delivery by DPD — from €5.45
Delivery during the day on weekdays, Monday to Saturday. If delivery is unsuccessful, collection from a DPD shop is required. No island deliveries possible.
Standard delivery by UPS — €8.95
Island deliveries and deliveries to packing stations are not possible. Maximum weight per package 20 kg, additional packages at extra cost. Delivery during the day on weekdays, Monday to Friday. If delivery is unsuccessful, collection from a UPS parcel shop is required. Our recommendation for business customers.
Express Shipping
DHL Express — from €19.95
Maximum 30 kg per package. Delivery during the day on weekdays, Monday to Friday. If delivery is unsuccessful, collection from the post office is required. The exact shipping costs will be displayed at checkout.
DHL Express with Saturday delivery — from €33.95
Maximum 20 kg per package.
DPD Express — from €14.90
Maximum 25 kg per package, additional packages at extra cost. Delivery during the day on weekdays, Monday to Friday. If delivery is unsuccessful, collection from a DPD shop is required. No island deliveries possible. The exact shipping costs will be displayed at checkout.
DPD Express with Saturday delivery — from €29.90
UPS Saver Express — €14.95
Maximum 18 bottles per package or 25 kg. Delivery during the day on weekdays, Monday to Friday. If delivery is unsuccessful, collection from a UPS parcel shop is required. Our recommendation for business customers.
Refrigerated Shipping
Our product range includes food items that react differently to heat. To ensure that every product arrives in perfect condition, we handle the shipping of two product groups with particular care.
Products requiring refrigeration
These items are marked with the note "kühlpflichtig" (requires refrigeration) in our shop — for example, Bordier butter, Parmigiano Reggiano from Cavola 993, Pancetta and Guanciale from Falorni, mountain herb ham and Tyrolean dumplings from Steiner, Prosciutto Crudo and truffle butter from Viani. We generally ship these products by express delivery with ice packs. They are only available via express shipping. The shipping costs will be clearly displayed before you complete your order at checkout.
Temperature-sensitive products
These items are marked with the note "temperaturempfindlich" (temperature-sensitive) — for example, salami and bacon specialties from Falorni and Steiner, as well as Goufrais cocoa confectionery. In cooler weather, they can be sent by standard shipping. In warmer weather, we switch the shipping to express shipping with ice packs before checkout — in this case, this shipping method is the only option, and the corresponding shipping costs will be displayed at checkout.
Shipping days for refrigerated and temperature-sensitive orders
To prevent any package from remaining in a distribution center over the weekend or public holidays, we only ship refrigerated orders from Monday to Thursday. Orders placed after Thursday will generally not be shipped until the following Monday. In summer, this rule also applies to temperature-sensitive products.
Packaging
Depending on the manufacturer, sausage and cheese specialties are supplied either vacuum-packed or traditionally without foil — for example, Italian salami from Falorni. If air is visible in a vacuum package upon delivery, this is not a quality defect. Please unpack the item and store it in the refrigerator, ideally wrapped in sausage paper or greaseproof paper.
Freight Forwarding
Freight forwarding is used for products that cannot be delivered as a package due to their size or weight. The selection is made automatically before completing the order. Please provide your phone number for scheduling the freight forwarding delivery.
Delivery Area
Currently, we only ship within Germany. Shipping to Austria is in preparation — as soon as we can deliver there, you will find the details here.
Products subject to excise duty (alcohol) cannot be shipped to Austria.
Alcohol
Alcohol can only be shipped to adults. The deliverer will verify age upon delivery. By ordering alcohol, you also confirm that you or the recipient are of legal age.
Shipping Service
For manual creation of shipping labels, we charge an additional €2.50 per shipping label in addition to the stated shipping costs. Please note that we cannot retrospectively combine orders that have already been placed.
Investigation of failed payments
For the investigation and refund of payments incorrectly made to us, we charge a processing fee of €5.00.
With us, you pay in the way that is most convenient for you: PayPal, credit card, or Klarna.
Purchase on account, installment payment, and advance payment are also possible.
Of course, every payment is secure and reliable – so you can enjoy with complete peace of mind.
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