Passing Clouds – alcohol-free

Passing Clouds is not an alcohol-free wine substitute — Passing Clouds is its own creation. MURI from Copenhagen creates alcohol-free drinks that don't try to copy a well-known original, but rather invent their own aromatic worlds. Once you understand this, you no longer drink MURI "instead of," but "because."

Character and Aroma

Passing Clouds is Pinot Noir-inspired, without being a Pinot Noir. In the glass, it is dark ruby red with an almost sherry-like shimmer; on the palate, it is dry, spicy, with aromas of stewed sour cherry, dried bay leaf, black pepper, and an unmistakable fermented undertone. The depth on the palate comes from a combination of controlled fermentation and carefully selected plant extracts.

When to Enjoy It

With game dishes, mushroom pasta, aged cheeses, or as an aperitif for guests who have previously dismissed alcohol-free drinks as a "lighter option." Serve Passing Clouds at 12–14 °C in a Burgundy glass — like a good wine, not a lemonade.

Behind the Label: MURI Drinks

MURI was founded in Copenhagen by Murray Paterson (Empirical Spirits) and Ioakeim Goulidis (former sommelier at Noma). Fermentation is the core of the brand: teas, herbs, fruits, and spices are fermented in a controlled manner, without any alcohol remaining. More background information can be found under MURI Drinks.

Key Data

• Content: 500 ml
• Alcohol content: < 0.5 % vol.
• Fermentation: controlled, without residual alcohol
• Serving: 12–14 °C, Burgundy or Bordeaux glass